Today, more so than ever before, successful selling is a process of strategically pulling your prospects closer and closer.

Email marketing, in its many forms, is not only an amazingly cost-effective way of building relationships, it is the best way of keeping your customers and prospects informed and engaged.

Today, the number of contacts it takes before most prospects are comfortable enough to do business with you is six to eight. That being the case, the importance of laying the groundwork by building relationships is critical to your ultimate success.

As exciting as it is, email marketing is but one part of your marketing mix. Of the many opportunities it affords, success will depend in large part on the extent to which your efforts are integrated within your overall marketing program. It’s about seeing the overall picture, and possessing the marketing, creative and technical knowledge to incorporate existing branding and positioning strategies.

E-Mail Marketing Case Study
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