New Jeweler’s Tool Introduced by Pfingst & Company
This new product launch was an integrated effort involving a DM campaign, email marketing, a news release and print advertising. Pfingst & Company is the North American Distributor of Busch Burs, and has been a major supplier to the dental, jeweler and craft markets since 1905.

Turning ordinary backyards into Extraordinary
Outdoor Living Spaces

For nearly two decades, Balan Marketing has been assisting national bands like Belgard develop niche markets. Within the residential market, Belgard’s efforts in promoting the growing popularity of outdoor living spaces, has only reinforced the company’s leadership position. Click image to review.

Small Space Campaign proves successful for New Jersey Dealer
The goal of this simple small-space campaign was to develop a consistent look and message with an emphasis on driving prospects to YouTube, where they could see how specific models handled on the water. Campaign involved five different brand-specific ads. Seventeen Caravelle Rasors sold since the campaign was launched.

Sponsorship Bolsters Brand Recognition
Hi-Seas’ sponsorship of two popular Outdoor TV Shows (Bill Dance Outdoors & Bill Dance Saltwater) enabled us to incorporate product endorsements by Bill Dance within Hi-Seas’ 2013 print campaign. Sponsorship of the shows brought about an immediate increase in both brand awareness and sales. The momentum continued when a Pro Angler sponsored by Hi-Seas (Cliff Pace of Petal, Mississippi) won the 2013 Bass Master Classic using nothing but Hi-Seas line.

A Simple, but effective website developed for Marine Surveyor
Positioning MMI to compete favorably within a crowded niche market was our primary objective. Content consisted of little more than qualifications and available services, along with a brief overview of survey types.

Branding Manuals Completed
Balan Marketing recently completed branding manuals for Oldcastle Building Products, headquartered in Atlanta, Georgia. The manual outlines the approved graphic standards directly related to logo use and brand positioning.

The Oldcastle project was unique in that ongoing acquisitions, combined with a changing marketplace, brought about a round of reorganization and consolidation that necessitated the rebranding of no less than thirteen of Oldcastle’s manufacturers.